About electronic music
Electro house is a fusion genre of house music and electroclash (with influences from a notable variety of other genres of electronic music) that came into prominence in the 2000 decade. Stylistically, it combines the minimal-processed four to the floor beats commonly found in house music with harmonically rich analogue or digital basslines, abrasive high-pitched leads and the occasional vocal tone, piano or string riff. The tempo of electro house ranges approximately from 120 to 135 bpm.
The premises of electro house are thought to have originated from the fusion of tech house and electroclash in the early 2000s. By 2004, a subgenre known as electrotech (from “electro tech house”, also referred to as “pumping house” or “pumping tech”) became popular across Southern Europe (notably Italy, Germany and Austria), from where it has spread to France and the UK in 2005, before eventually reaching North America and the rest of the world. Some American and Australian DJs have shaped the style into a more fuzzy, rough-sounding variant called dirty electro at that time. In 2006-07, popular French producers also mixed samples of percussive dancehall/zouk genres to create reg house. By 2008, the style has reached such large popularity as to be incorporated into both pop and rock music.
Electro house is often shortened to “electro” in informal speak, however, this use is contentious as it may allude to the original electro music (see above). Producers tended to replace “c” in the word with a “k”, only to create even more confusion, and the general word “house” has since been given preference.
The Roots & Origins Of Electronic Music
The most obvious precursor to the modern electro house scene is the electroclash movement of the early 2000s. Electroclash fused the lyrical stylings and melodic feel of early 1980s synth pop from the UK with the harder rhythmic grooves of electronic dance music that came out of America during the same period: electro-funk and freestyle music. Some artists associated with the electroclash movement, such as Felix da Housecat, noticeably used elements of house in their music at the time and have since come to be seen as highly influential.
At the same time, tech house was becoming prominent in the late 1990s mainstream, with help from DJs like Satoshi Tomiie and Steve Lawler, who also incorporated elements of the original electro music into their sound dating back in 1989. As it started being played in Europe by 2000-01, European DJs often used tubular distortion straight to the basslines of their tracks (Zombie Nation’s “KernKraft 400″ or Sono’s “Keep Control”), where the sound samples came out pre-synthesized similarly to TB-303.
The first DJ to have directly experimented with the fusion of both styles was Benny Benassi. His single “Satisfaction” successfully incorporates sounds found in electroclash into a melodic 4-to-4 beat featuring tech house irregularity. In 2003, another sound was created by Benassi’s “Illusion” and influenced directly German and Austrian electrotech (a term coined by them) producers such as the Royal Gigolos and Global Deejays, who established it as a mainstream genre. By 2004-05, electrotech mixed with heavy elements of dark and tribal house, to eventually settle into a more serious atmosphere. Early examples of such sound include “I Want You” by Paris Avenue and “This World” by Slam.
In the late 2005, Matt Schwartz and Dave McCullen from the UK have defined the genre as “electro house” for the first time by incorporating high-pitched abrasive leads with it and borrowing a somewhat steadier beat from the then fading progressive house. The influence resulted was large enough as to become worldwide by 2006: Bodyrox’s single “Yeah Yeah” featuring Luciana was labelled by several BBC Radio 1 DJs “the biggest tune of the summer of 2006″, and the remix by D.Ramirez gained worldwide popularity, particularly in the Ibiza clubbing scene. Later that same year, several emerging worldwide producers like Dirty South and The Egg shaped the initial sound into emulated disk scratching, all while borrowing deep house beats. Examples include Cicada’s “Things You Say”, Tocadisco’s “Walking Away” and Guetta’s “Love Don’t Let Me Go” remixes.
Considerable international mainstream popularity of this genre came by late 2000s, when notorious leaders of the Africanism All Stars project Bob Sinclar and Yves Larock inserted samples of Caribbean music into their house compositions, creating ground for instrumental riffs and vocalizations harmonically shaping rough electronic leads. This in turn influenced an enormous variety of other mainstream genres – particularly rap, R&B and hip-hop – to be fused into house music, allowing practically any kind of genre remixes. In 2008—09, major hit songs that incorporated electro house with aforementioned styles included “Bring The Noise” by Public Enemy, “Day & Night” by Kid Cudi, “Shooting Star” by LMFAO, “Sexy Bitch” by Akon, and many more.
Today electro house is the most prominent genre of house music on international stage and one of the only dance genres to reach such popularity in North America since the 1970s disco.
Electro-pop And Electronic Music
In the mid to late 2000s, electro house along with other major styles of electronic dance music helped to lay the ground for electro pop music, which fused contemporary R&B, hip hop, crunk, indie rock into dance- and mainstream friendly vocal music with 4-to-the-floor rhythm. Electro pop currently dominates music charts all around the globe.
Electro Rock And Electronic Music
Electro house has also introduced electronic music to the indie rock scene through its links to the new rave and disco-punk movement. Beatport even defines electro rock as a fusion of house music with indie rock.
Benny Benassi, Bodyrox, Dave Darell, David Guetta, Deadmau5, Fedde Le Grand, Klaas, Michael Mind, MSTRKRFT, Neelix, Noisia, Outwork, Robbie Rivera, Rico Bernasconi, SebastiAn, Soundshakerz, Spencer & Hill, Sunrider, Teenage Bad Girl, Tocadisco, Vandalism, Wolfgang Gartner and many many others. These are all highly skilled electronic music producters
source: wikipedia – electronic music.